Moments App
Finding the perfect photographer can be daunting, with users struggling to match vision and budget. That’s where Moments steps in-connecting clients effortlessly with photographers who fit their style and needs.
Real Challenge
How might we simplify finding and booking trusted photographers, making the experience effortless and memorable?
Goal
Create a seamless, trusted platform that simplifies booking photographers, enhances user connections, and offers personalized, secure, and efficient experiences from search to post-event delivery
Desk Research
The Struggle is Real: Tales of a
Photographer’s Daily Grind
Fear of promoting services leads to missed client opportunities.
Challenges in getting noticed and connecting with target clients.
Unprofessional booking methods and unclear contact processes hinder conversions.
Struggle to build trust and stand out in a crowded market.
Why This App Idea is in
High Demand
U.S. photography market size reached $12.9 billion in 2023.
Clients frequently request photoshoots with less than two weeks’ notice.
38% of Americans take photos primarily for social sharing.
9% increase in professional photography demand expected by 2028.
The Ultimate Photographer
Struggle Survey
At the start of the Moments app project, I decided to play detective and get to know our users through a well-crafted survey. I mixed open-ended and multiple-choice questions to gather a treasure trove of data.
The survey went viral in our target groups, racking up 30 responses faster than you can say "cheese!". Armed with these insights, I dove into the ideation phase, making sure the app was fine-tuned
to meet the real needs of our users.
Click here for more information
Snap Judgments-
Ideation Blitz💡
The brainstorming section outlines key features like booking and profile viewing, along with design principles focusing on usability, simplicity, and security for the Moments App.
Click Path-
The User Journey👣
The user flow is designed for seamless navigation, ensuring users can easily find and book photographers without any hassle, focusing solely on capturing their perfect moments.
Doodle Mode:
Sketching It Out✏️
Design Calls:
Pre-Master’s Journey
Design Calls:
POST-Master’s Journey
And voila! After all the sketches, wireframes, and countless tweaks,
the Moments App emerged like a butterfly from its cocoon. The final output was a sleek, user-friendly masterpiece that made finding and booking photographers as easy as snapping a selfie.📸✨
Reflection
Through this project, my empathy and understanding of user needs have significantly deepened. Looking back, I'd benefit from observing users interact with the app in real life to gain clearer insights into their experiences.
This experience has reinforced my commitment to never stop improving the app, embracing the ongoing journey of a UX designer to continuously enhance user experiences.
Moments App
Finding the perfect photographer can be daunting, with users struggling to match vision and budget. That’s where Moments steps in-connecting clients effortlessly with photographers who fit their style and needs.
Desk Research
The Struggle is Real: Tales of a
Photographer’s Daily Grind
Fear of promoting services leads to missed client opportunities.
Challenges in getting noticed and connecting with target clients.
Unprofessional booking methods and unclear contact processes hinder conversions.
Struggle to build trust and stand out in a crowded market.
Why This App Idea is in
High Demand
U.S. photography market size reached $12.9 billion in 2023.
Clients frequently request photoshoots with less than two weeks’ notice.
38% of Americans take photos primarily for social sharing.
9% increase in professional photography demand expected by 2028.
User Survey
At the start of the Moments app project, I decided to play detective
and get to know our users through a well-crafted survey. I mixed
open-ended and multiple-choice questions to gather a treasure
trove of data.
The survey went viral in our target groups, racking up 30 responses
faster than you can say "cheese!". Armed with these insights, I
dove into the ideation phase, making sure the app was fine-tuned
to meet the real needs of our users.
Click here for more information
Real Challenge
How might we simplify finding and booking trusted photographers, making the experience effortless and memorable?
Goal
Create a seamless, trusted platform that simplifies booking photographers, enhances user connections, and offers personalized, secure, and efficient experiences from search to post-event delivery
Ideation💡
The brainstorming section outlines key features like booking and profile viewing, along with design principles focusing on usability, simplicity, and security for the Moments App.
User Journey👣
The user flow is designed for seamless navigation, ensuring users can easily find and book photographers without any hassle, focusing solely on capturing their perfect moments.
Doodle Mode:
Sketching It Out✏️
Design Calls:
Pre-Master’s Journey
Design Calls:
POST-Master’s Journey
Reflection on Project Growth
and Design Evaluation
Before starting my master’s program, my approach to design was more intuition-driven, lacking the structured user research and testing methods I’ve now learned. Back then, I focused mainly on visual appeal and basic usability. However, after gaining deeper insights into UX through my graduate studies, I realized the gaps in my early work.
Since entering the master’s program, I’ve transformed my design process by incorporating user feedback, empathy mapping, and real-world usability testing. These techniques have allowed me to refine the app beyond aesthetics, ensuring it meets the actual needs of users.
This journey has deepened my commitment to creating user-centered solutions, and I’m excited to continue leveraging my new skills to make impactful, research-backed design improvements.
And voila! After all the sketches, wireframes, and countless tweaks,
the Moments App emerged like a butterfly from its cocoon. The
final output was a sleek, user-friendly masterpiece that made finding
and booking photographers as easy as snapping a selfie.📸✨
Moments App
Finding the perfect photographer can be daunting, with users struggling to match vision and budget. That’s where Moments steps in-connecting clients effortlessly with photographers who fit their style and needs.
Tool
Figma, Miro
Team
Solo UX Designer
(Ganesh Jegan)
Producr
Mobile App
Duration
4 Week
Service
User Research
Information Architecture
UI design
The Struggle is Real: Tales of a photographer’s Daily Grind
Fear of promoting services leads to missed client opportunities.
Challenges in getting noticed and connecting with target clients.
Unprofessional booking methods and unclear contact processes hinder conversions.
Struggle to build trust and stand out in a crowded market.
Why This App Idea is in High Demand
U.S. photography market size reached $12.9 billion in 2023.
Clients frequently request photoshoots with less than two weeks’ notice.
38% of Americans take photos primarily for social sharing.
9% increase in professional photography demand expected by 2028.
User Survey
At the start of the Moments app project, I decided to play detective
and get to know our users through a well-crafted survey. I mixed
open-ended and multiple-choice questions to gather a treasure
trove of data.
The survey went viral in our target groups, racking up 30 responses
faster than you can say "cheese!". Armed with these insights, I
dove into the ideation phase, making sure the app was fine-tuned
to meet the real needs of our users.
Click here for more information
Hurdle and Goal.
Real Challenge
How might we simplify finding and booking trusted photographers, making the experience effortless and memorable?
Goal
Create a seamless, trusted platform that simplifies booking photographers, enhances user connections, and offers personalized, secure, and efficient experiences from search to post-event delivery
Ideation💡
The brainstorming section outlines key features like booking and profile viewing, along with design principles focusing on usability, simplicity, and security for the Moments App.
User Journey👣
The user flow is designed for seamless navigation, ensuring users can easily find and book photographers without any hassle, focusing solely on capturing their perfect moments.
Doodle Mode:
Sketching It Out✏️
Design Calls:
Pre-Master’s Journey
Design Calls:
POST-Master’s Journey
And voila! After all the sketches, wireframes, and countless tweaks,
the Moments App emerged like a butterfly from its cocoon. The
final output was a sleek, user-friendly masterpiece that made finding
and booking photographers as easy as snapping a selfie.📸✨